Amy Shoenthal is a USA Today bestselling author, keynote speaker, journalist, marketing consultant and leadership coach. Throughout her career, she has worked with some of the world's largest brands, from Procter & Gamble to Google, providing strategic marketing guidance and helping shape their brand narratives.
Blending her marketing expertise with her formal journalism training, Amy approaches storytelling as sense making. As a top contributor to ForbesWomen, Harvard Business Review, and Fast Company, she shines the spotlight on those who have been historically underestimated yet are doing the work to solve society’s biggest problems. Conversations with hundreds of leaders inspired her bestselling book, The Setback Cycle, which offers a framework for individuals and teams to triumph over setbacks. She also gave a TEDx talk about how setbacks set the stage for reinvention.
Now, Amy works with organizations like Samsung, Meta, Google, Royal Bank of Canada, KeyBank and others to lead professional development trainings, workshops and team building sessions to help employees navigate tumultuous times and emerge with a sense of connection, creativity and motivation.
About Amy
“Amy’s work shines a light on the unique thread that connects our stories, helping us make sense of our communities and demonstrating how we can have our own impact on society.”
The Setback Cycle
How defining moments can move us forward
Amy Shoenthal
Some of the world’s most prominent leaders attribute their setbacks to the reason they found success. Their lowest moments paved the way for their creative rebirth. Through the four phases of The Setback Cycle—Establish, Embrace, Explore, and Emerge—Amy Shoenthal guides readers on how to make sense of their experiences, gain clarity on what comes next, and move confidently into future endeavors. That framework, developed through research and conversations with scholars, psychologists, neuroscientists, and executive coaches is supported through the deeply personal stories of founders and leaders like fashion icons Stacy London and Norma Kamali, fitness instructors Robin Arzón and Kendall Toole, chef Palak Patel, non-binary beauty influencer Cyrus Veyssi, and inspirational founders like Cate Luzio, Erica Taylor, Amanda Goetz, and more.
Whether you’re stuck in a rut after a breakup or trying to navigate an unexpected professional transition, The Setback Cycle offers guidance on how to take yourself through your toughest moments and forge a stronger path forward.